“If you’re interested in how Karma Automotive has been revived, you could spend some time searching on the internet, or you could go to the company’s new ‘brand experience center’ in Newport Beach, California.” The remodeled car exhibition hall and brand showroom had its soft opening on 20th November, 2017 (US time). It is not difficult to see how much importance this fledgling auto company attaches to its Southern California brand background from this new brand experience center.

“We originally planned to set up our experience center in our new headquarters in Irvine but finally we determined that being on PCH (Pacific Coast Highway) among other ultra-luxury brands, was a suitable location for us to introduce the Karma Brand and the new Revero,” Jim Taylor, Karma’s Chief Revenue Officer, said in a statement.

Being not too far from Balboa Pier and Fashion Island, the new Karma brand experience center is going to be used as a sort of “l(fā)ab” for customers’ opinions and questions. Of course, the people walking into the center may have been interested in new cars, but Karma still wants to hear what they have to say about the Revero. Karma says the car exhibition hall will “also be a platform to release some new plans and processes.”

“I am very excited to have our own car exhibition hall in the largest luxury market in the United States,” Ehren Bragg, general manager of Karma Brand Experience Center Store, said in a statement. “We are confident that the Revero has tremendous potential in a market because it’s obvious that the customers here focus on the design beauty and technology of the automobile."

Source: Forbes (16th November, 2017) by Sebastian Blanco